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Best odds: At Betfair,
since you are betting against other punters not against a
traditional bookmaker, you get the best odds. Cutting out
the bookmaker means betfairs odds are consistently around
20% better.
Lay events: If you can't pick a winning horse/team,
then pick a loser. Offer odds to others against an outcome.
Lively markets: Betfair offer the widest range of
in-running markets. On many markets betfair match more bets
after the event starts. With Betfairs live price/time reporting
you have more information on which to back your judgement.
Decimal odds: Calculating your return has never been
easier. If you bet £10 at 2.1 you get £21 back
including your stake.
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